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Reporter Nicolaas Veul decides to set up his first Instagram account and accumulate as many followers as possible. Over time, he becomes more interested in the social network's inner workings and uncovers a well-oiled machine based on fraud...

Programmamaker Nicolaas Veul duikt in de financiële wereld achter Instagram. Op dit sociale platform is een compleet nieuw verdienmodel ontstaan: likes en followers zijn keiharde valuta geworden.